Patagonia
Patagonia
Patagonia
One of the largest American retailers of outdoor clothing, Patagonia, asked us to develop brand strategies to increase exposure and customer retention, especially for their upcoming TV advertisements. This was one of our most ambitious projects to date.
Client
Patagonia
Deliverables
Brand Exposure Strategy
Year
2023
Overview
We needed to tell creative narratives that guided Patagonia's advertisements to develop relationships with consumers that went beyond the product. To bridge this gap, we knew that we wanted to tell a story that could encapsulate Patagonia's vision.
Brainstorming
With a handful of options that we've narrowed down, we decided that authenticity and story-telling was going to be the primary focus of this project. We reached out to dozens of organizations and properties (ranches, recreational climbing groups, trail work teams) to gauge potential filming locations.
Results
One of the main tenets of 3BW is to think five steps ahead. We successfully connected Patagonia with organizations willing to support the brand's efforts, and even developed potential narrative elements to incorporate.
Overview
We needed to tell creative narratives that guided Patagonia's advertisements to develop relationships with consumers that went beyond the product. To bridge this gap, we knew that we wanted to tell a story that could encapsulate Patagonia's vision.
Overview
We needed to tell creative narratives that guided Patagonia's advertisements to develop relationships with consumers that went beyond the product. To bridge this gap, we knew that we wanted to tell a story that could encapsulate Patagonia's vision.
Brainstorming
With a handful of options that we've narrowed down, we decided that authenticity and story-telling was going to be the primary focus of this project. We reached out to dozens of organizations and properties (ranches, recreational climbing groups, trail work teams) to gauge potential filming locations.
Results
One of the main tenets of 3BW is to think five steps ahead. We successfully connected Patagonia with organizations willing to support the brand's efforts, and even developed potential narrative elements to incorporate.
storytelling is a crucial aspect of patagonia's image, and we absolutely loved the creative elements involved in this project.
storytelling is a crucial aspect of patagonia's image, and we absolutely loved the creative elements involved in this project.
storytelling is a crucial aspect of patagonia's image, and we absolutely loved the creative elements involved in this project.
