Main Question
How did we want to promote a Chicago-based streetwear brand in a way that would resonate with their youthful demographic?
Main Question
How did we want to promote a Chicago-based streetwear brand in a way that would resonate with their youthful demographic?
Originality
Inspired by KAWS, Banksy, and other graffiti artists, we proposed multiple collaborations and potential projects with local artists to promote brand exposure within public areas.
Innovation
We understood that fashion brands needed to stand out and cater towards an audience that prioritized individuality. Therefore, we outlined several interactive marketing campaigns intended to disrupt the Chicago art scene.
